The protection of your data is of particular concern to us. We process the data exclusively on a legally compliant basis and see it as our obligation to protect your data from any misuse. We only use your data for purposes for which you have authorised us.

Table of Contents
1. Objective and responsible body
2. Basic information on data
3. Processing of personal data
4. Collection of access data
5. Cookies & reach measurement
6. SalesViewer
7. Google Analytics
8. Hotjar
9. Integration of services and content of third parties
10. User rights and deletion
11. Changes to the privacy policy

  1. Objective and responsible body

This Privacy Policy clarifies the nature, scope and purpose of the processing (including collection, processing, use and consent) of personal information contained in our online offering and the related websites, features and content (collectively referred to as “online offer” or “Website”). The privacy policy applies regardless of the domains, systems, platforms, and devices (such as desktop or mobile) on which the online offering is being run.

The provider of the online offer and the body responsible for data protection is TraFinScout GmbH, Solmsstr. 4, 60486 Frankfurt, Germany (hereinafter referred to as "provider", "we" or "us"). For the contact possibilities we refer to our imprint.

The term “user” includes all customers and visitors of our online offer. The terms used, such as “Users” are to be understood gender-neutral.

  1. Basic information on data

We process personal data of users only in compliance with the relevant data protection regulations according to the principles of data minimization and purpose limitation (see Processing Principles: https://www.datenschutz- grundverordnung.eu/grundverordnung/art-5-ds-gvo/). This means that user data will only be processed if a legal permission or obligation exists, if it is necessary to fulfil contractual obligations (e.g. to provide the services offered) or if you have given your consent.

We take organizational, contractual and technical security measures in accordance with the state of the art to ensure that the provisions of the data protection laws are complied with and in order to protect the data processed by us against accidental or intentional manipulation, loss, destruction or against access by unauthorized persons.

Insofar as a data transfer to third parties is necessary for the fulfilment of legal requirements, the fulfilment of the services to be provided within the framework of contractual obligations or on the basis of your express consent, we always ensure that this is carried out securely and in accordance with data protection regulations in accordance with EU DSGVO Chapter 5.

  1. Processing of personal data

In addition to the use expressly stated in this data protection declaration, the personal data will be processed for the following purposes on the basis of legal requirements, for the fulfilment of contracts or your express declarations of consent:
– The provision, execution, maintenance, optimisation and safeguarding of our services and user benefits;
– Ensuring effective customer service and technical support.

Insofar as a data transfer to third parties is necessary for the fulfilment of legal requirements, the fulfilment of the services to be provided within the framework of contractual obligations or on the basis of your express consent, we always ensure that this is carried out securely and in accordance with data protection regulations in accordance with EU DSGVO Chapter 5.

When contacting us (via contact form or e-mail), the details of the user are stored for the purpose of processing the request as well as in the event that follow-up questions arise. Personal data will be deleted if they have fulfilled their purpose and deletion does not conflict with any retention requirements.

  1. Collection of access data

We collect data about every access to the server where this service is located (so-called server log files). The access data includes name of the retrieved web page, file, date and time of retrieval, amount of data transferred, message about successful retrieval, browser type and version, the user’s operating system, referrer URL (the previously visited page), IP address and the requesting provider.

We use the log data without linking it to the specific person of a user or other profiling according to the statutory provisions only for statistical evaluations for the purpose of operation, security and optimization of our online offer. However, we reserve the right to retrospectively check the log data if, on the basis of concrete evidence, the legitimate suspicion of unlawful use exists.

  1. Cookies & reach measurement

Cookies are information transmitted from our web server or third-party web servers to users’ web browsers and are stored there for later retrieval. The use of cookies in the context of pseudonymous range measurement is described in this privacy policy.

The usage of this online offer is also possible with the exclusion of cookies. If users do not want cookies stored on their computer, they are asked to disable the option in their browser’s system settings. Saved cookies can be deleted in the system settings of the browser. The exclusion of cookies can lead to functional restrictions of this online offer.

There is the possibility of many online ad cookies from companies through the US site http://www.aboutads.info/choices or the EU site to be administered zu verwalten.

  1. SalesViewer

Use of the SalesViewer® technology:

This website uses the SalesViewer® technology of SalesViewer® GmbH to collect and store data for marketing, market research and optimisation purposes on the basis of the legitimate interests of the website operator (Art. 6 para. 1 lit.f DSGVO).

A javascript-based code is used for this purpose, which serves to collect company-related data and the corresponding use. The data collected with this technology is encrypted using a non-recalculable one-way function (so-called hashing). The data is immediately pseudonymised and is not used to personally identify the visitor of this website.

The data stored within the framework of Salesviewer will be deleted as soon as they are no longer required for their intended purpose and the deletion does not conflict with any legal storage obligations.

You can object to the collection and storage of data at any time with effect for the future by clicking this link https://www.salesviewer.com/opt-out to prevent the collection by SalesViewer® within this website in the future. An opt-out cookie for this website will be placed on your device. If you delete your cookies in this browser, you have to click this link again.

  1. Google Analytics

We use Google Analytics, a web analytics service provided by Google Inc. (“Google”). Google uses cookies. The information generated by the cookie about the use of the online offer by the users are usually transmitted to a Google server in the USA and stored there.

Google will use this information on our behalf to evaluate the use of our online offering by users, to compile reports on the activities within this online offering and to provide us with other services related to the use of this online offer and internet usage. In this case, pseudonymous usage profiles of the users can be created from the processed data.

We only use Google Analytics with activated IP anonymization. This means that the IP address of users will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases the full IP address will be sent to a Google server in the US and shortened there.

The IP address transmitted by the user's browser is not merged with other data from Google. Users can prevent the storage of cookies by adjusting their browser software accordingly; users can also prevent the collection of data generated by the cookie and related to their use of the online offer to Google and the processing of this data by Google by downloading and installing the browser plug-in available under the following link:
http://tools.google.com/dlpage/gaoptout?hl=de

Further information on the use of data for advertising purposes by Google, setting and contradiction possibilities you will find on the websites of Google: https://www.google.com/intl/de/policies/privacy/partners ("Data use by Google when you use websites or apps of our partners"), http://www.google.com/policies/technologies/ads ("Data use for advertising purposes"), http://www.google.de/settings/ads ("Manage information that Google uses to serve ads to you") and http://www.google.com/ads/preferences ("Determine what ads Google shows you").

  1. Hotjar

For Hotjar Data protection and privacy is of fundamental importance. We never sell personal data and we strictly comply with the provisions of the European Data Protection Regulation ("DS Regulation") (in particular, but not limited to, Article 6(1)(b) to (f) and Article 28) and the laws of Malta, where Hotjar is established, and other applicable international data protection laws, such as the California Consumer Privacy Act ("CCPA") (collectively the "Applicable law“).

When you visit a website with active Hotjar services ("Hotjar active website"), the section Enduser of this privacy policy is valid for you.

For the purposes of this privacy statement, the term "personal data" means any information relating to an identified or identifiable natural person (or, where appropriate, a household); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an on-line identifier, or one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person The term personal data also includes any relevant definitions in applicable law.

  1. Integration of services and content of third parties

It may occur that contents or services of third-party providers, such as maps or fonts from other websites, are included in our online offer. The inclusion of content from third-party providers always requires that third-party providers perceive the IP address of the users, since they could not send the content to the users’ browser without the IP address. The IP address is therefore required for the presentation of this content. Furthermore, providers of third-party content can set their own cookies and process users’ data for their own purposes. In the process, user profiles can be created from the processed data. We do our best to use this content in a data-saving and data-avoiding manner as far as possible and select reliable third-party providers with regard to data security.

The following presentation provides an overview of third-party providers as well as their contents and links to their privacy statements, with further details on the processing of data and partly revocation possibilities (so-called opt-out):

- External fonts from Google, Inc, https://www.google.com/fonts ( Google Fonts ). The Google Fonts are integrated by a server call at Google (usually in the USA). Privacy Policy: https://www.google.com/policies/privacy/, Opt-Out: https://www.google.com/settings/ads/.

- Maps of the service "Google Maps" provided by the third-party provider Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Privacy Policy: https://www.google.com/policies/privacy/, Opt-Out: https://www.google.com/settings/ads/.

- Videos from the "YouTube" platform of the third-party provider Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Privacy Policy: https://www.google.com/policies/privacy/, Opt-Out: https://www.google.com/settings/ads/.

  1. User rights and deletion

Users have the right, upon request, to receive information free of charge about the personal data that we have stored about them.
In addition, users have the right to correct inaccurate data, revoke consent, block the processing and delete their personal information if justifiable and to file a complaint with the responsible regulatory authority in the event of unlawful processing.

The data stored with us are deleted as soon as they are no longer necessary for their purpose and the deletion does not conflict with any statutory storage requirements.

  1. Changes to the privacy policy

We reserve the right to change the privacy policy in order to adapt it to changed legal situations, or to changes in the service and data processing. However, this only applies to declarations of data processing. If users’ consent is required or elements of the privacy policy contain provisions of the contractual relationship with the users, the changes will only be made with the consent of the users.
Users are requested to inform themselves regularly about the content of the privacy policy.

Status: 18.01.2019

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